THIS IS HIGO

Crafted With Purpose.

HIGO brings together technology, flavour and thoughtful design to create products made for a new generation of adult users.
More Than a Device. A HIGO Experience.
HIGO
MEET HIGO

More Than a Device. A HIGO Experience.

HIGO is built on the belief that better experiences come from the details. From engineering and flavour development to form, finish and everyday usability, every product begins with one question: how can we make the experience better?

We combine thoughtful design with reliable performance, creating products made to feel intuitive, distinctive and unmistakably HIGO.

Create. Refine. Share.
The HIGO Journey Begins
HIGO Expands Beyond Borders
Crystal 600 Makes Its Mark
BB 4000 Drives the Next Wave
A New Era for HIGO
01 05
A NEW BEGINNING

The HIGO Journey Begins

HIGO entered the vaping industry with a clear vision and a growing focus on product experience.
2018
GOING GLOBAL

HIGO Expands Beyond Borders

HIGO expanded internationally, building relationships with customers across the UK, North America, Europe and the Middle East.
2020
A UK BREAKTHROUGH

Crystal 600 Makes Its Mark

Crystal 600 gained strong momentum in the UK, while HUBA HUBA developed into one of HIGO's most recognisable flavour identities.
2023
MOMENTUM BUILDS

BB 4000 Drives the Next Wave

BB 4000 strengthened HIGO's presence in the UK market and helped build particularly strong momentum in Scotland.
2025
THE NEXT CHAPTER

A New Era for HIGO

Refined, re-energised and moving forward, HIGO enters a new chapter focused on product innovation, brand development and global growth.
2026
HIGO AT A GLANCE

Built Locally.
Growing Globally.

200+
UK distributors by 2020
1M+
UK users referenced by HIGO in 2023
TOP 3
Scotland market position referenced by HIGO in 2025
40+
Flavour choices across selected HIGO ranges